Howdy! In today’s blog post, I want to discuss the unspoken power of being committed to your team. Since starting my business in the early 2000s, we’ve changed industries and faced many challenges and opportunities. One thing that has remained constant is the strength of our team.

We started by building websites, then moved to advertising, insurance, and construction before fully committing to insurance in 2019. But one thing never wavered: our dedication to the people who made it all possible.

With over 10% of my workforce having been with me for more than 15 years, I understand that loyalty and trust aren’t built overnight—they are the result of our shared professional commitment.

My business partner Sebastian often says, “We could build boats.” What he means by that is that it doesn’t matter what we do because what defines us is the core group of people we’ve assembled and their dedication to the journey.

If you are a leader who is looking to dedicate yourself to your team, here are a few lessons I’ve learned along the way:

1. Commit to your people, not just the processes: Industries continue to evolve, but the relationships you create with your team build the foundation for adaptability and growth.

2. Trust matters: Your team’s loyalty comes from providing them with mutual respect and trust. If you show excitement in their success, they will be invested in yours as well.

3. Consistency is key: While the business may change, leadership and dedication start at the top. Having a strong leadership team provides stability and vision.

Industries change, but the strength of a unified team will always lead you to more growth and opportunities.

Important Question to Ask Yourself This Week:

What actions can you take to prioritize relationships over processes?